Travel Industry Plus Baby Boomers: A Match Made in Heaven

By: Jody Smith

The travel industry loves seniors. Don't worry that you're inconveniencing them with any special needs and limitations you bring on board with you.You, my friend, are becoming the travel industry's bread and butter.

Used to be, when you thought of seniors, maybe you thought of them sitting in a rocker, or in an easy chair watching TV or nodding off, or waiting for the grandchildren to come visit. Say hello to the new day of seniors on the move.

According to an article on Tourismintelligence.ca, there are 76 million American Baby Boomers. Plenty of them have a hefty amount of disposable income, and many of those are itching to take off. Some people over 50 years of age are in good health and some are not. But thanks to technology and the welcoming arms of the travel industry, even those in less than robust health are able to hit the road.

Tourismintelligence.ca reported that of those Americans between ages 50 and 58, 62 percent are online. And Baby Boomers in the U.S. are taking 44 percent of all the trips being taken, which was tallied up to be 241 trips in 2002.

An article on Babyboomer-magazine.com predicted that organizations in the tourism industry that don't get in tune with seniors on the move, will be neglecting to do so at their own peril. The article went on to observe that Baby Boomers have done more traveling than any other generation has in the United States, and Boomers started at an earlier age than any other generation did, as well.

According to Babyboomercaretaker.com, there are 76 million American Baby Boomers, many of who are up for some high end luxury travel options. The traditional offerings from the tourism industry may need to undergo some tweaking to become a custom-tailored fit for this seasoned bunch. Baby Boomers are less likely to go the way of the travel tour package, or the early bird special. Activity-oriented travel could be built around such vigorous endeavors as biking, canoing, hiking, rafting, kayaking or skiing. Culturally-oriented trips could target historic or educational locations.

An article on Forbes.com said that Baby Boomers started traveling at a young age, often with just their thumbs and a backpack. Many years have passed since that initiation, and how Boomers approach travel has had to change with the passage of time. But many still have a taste for something a bit dramatic and adventurous. Where necessary, alterations and concessions are made for physical frailties. But the wanderlust spirit that drove Boomers decades ago is the same spirit now.

The tourism organizations that make room for and accommodates this gypsy spirit won't be sorry as the return business and word of mouth endorsements from old and happy wanderers begin to come back to them.

Jody Smith is a freelance writer for EmpowHER.com.

Sources:

Baby boomers, the backbone of the tourism industry

http://tourismintelligence.ca/2004/05/31/baby-boomers-the-backbone-of-the-tourism-industry/

Baby Boomer Generation ConsidersTravel a Necessity

http://www.babyboomer-magazine.com/news/118/ARTICLE/1144/2011-06-29.html

Baby Boomers - Travel Habits

http://www.babyboomercaretaker.com/baby-boomer/Baby-Boomers-travel-habits.html

Boomer Travel Comes Of Age

http://www.forbes.com/sites/deborahljacobs/2011/09/13/boomer-travel-comes-of-age

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